Thursday, November 28, 2019
A chronicle of the events that led up to the Salem Witch trials and a synopsis of the trials and the people involved. This paper chronicles the witch trials of 1692 and argues that the main reasons why the witch trials occurred were conflicts dealing with politics, religion, family, economics, and fears of the citizens. After the investigation, Hawthorne and Corwin decided that the three women were all guilty of witchcraft. They were all taken to a Boston jail, where Sarah Osborne would later die from natural causes. Even after the three women were taken to jail, the accusations still continued in the village.
Posted by Russ Burnett at 12:07 AM
Sunday, November 24, 2019
Kody Scott essays Kody Scott, aka Sanyika Shakur aka Monster, was one of the most notorious members of the infamous Crips gang in South Central Los Angeles. In his autobiography, Monster: The Autobiography of an L.A. Gang Member, Scott gives the public an inside look at life in prison and its effect on him. If the autobiography was solely meant to give a depiction of gang life, he would have concentrated on the times spent out of jail and on the streets. Instead of briefly mentioning the amount of time spent in jail, he chooses instead to focus on the indecencies of prison, and street life as repercussion. Most people see the autobiography as a representation of life as a gang member; instead I view it as a portrayal of the corruptions of prison life. When Scott was fourteen years old he was placed in Los Padrinos Juvenile Hall for a shooting. He says that the juvenile tank has got to be the most blatant exercise the state has ever devised for corrupting, institutionalizing, and creating recidivism in youth (136). Prison gives gang members credibility on the streets, helps them further their reputation and promote their name, and is seen as a step or a test to maintain a tough street status. While civilians fell safer with more prisons, inmates view it as a type of education. California has the largest state prison population in the country, and 97% of inmates are eventually released with even more violent knowledge and capabilities. The fact that four out of five released inmates eventually end up back in prison at some point suggests that they have no motivation to change their ways. California was the first state to ban early release for good behavior. Inmates then do not feel as if they have to act better so they stay the same or worsen, which means they are that way upon their time of release. When Scott was released from Juvenile Hall after serving nineteen of the sixty days he was sentenced, his &q...
Posted by Russ Burnett at 7:41 AM
Thursday, November 21, 2019
Measure for measure - Essay Example According to the law, he decides to slay Claudio for illegally having sex with Juliet. Juliet and Claudio were already married but due to some problems they didnÃ¢â¬â¢t have a registered marriage. Isabella, ClaudioÃ¢â¬â¢s sister, was aware that his brother was married to Juliet so she went to the duke (Angelo) to plead him for his brotherÃ¢â¬â¢s life. Angelo placed a condition for sparing her brotherÃ¢â¬â¢s life that she will have sex with him. Isabella, being a chaste lady, was shocked and refused the offer. She was dejected and was going home when she was faced by friar (vincento) and told him the whole story. Friar made a plan to safe Claudio. The plan was to send Mariana, AngeloÃ¢â¬â¢s fiance, instead of Isabella. Mariana was AngeloÃ¢â¬â¢s fiance but they werenÃ¢â¬â¢t married because MarianaÃ¢â¬â¢s dowry was lost in the sea. According to the plan angelo will have sex with mariana instead of Isabella which he did. Then he ordered the release of Claudio. Soon angelo got to know that he has been played with and he imprisoned mariana and Isabella. According to the law if angelo and mariana had sex then there marriage will be completed. When angelo got to know about this he imprisoned mariana and Isabella. Then he summoned friar in the court. He then blamed friar for all this and sentenced him. At that time friar showed his true appearance. The people then came to know that angelo was a corrupt duke.
Posted by Russ Burnett at 6:54 AM
Wednesday, November 20, 2019
Famfa Oil Ltd is oil depletion a good thing - Essay Example In such a way, the author will discuss four of the following environmental drawbacks that oil drilling within Nigeria, and elsewhere throughout the world for that matter, necessarily poses: the disruption in aquatic and sea life that the high level of noise generated by such a process necessarily entails, the level of habitat destruction that oil drilling causes, the environmental impacts and risks that oil spills pose, and the somewhat unregulated and oftentimes sloppy means by which third-party oil extraction companies often engage in such a process. Similarly, the analysis will also discuss what this author deems to be at least one overall benefit that oil drilling necessarily poses for the environment, the creation of man-made reefs on the ocean floor, as well as the issue of domestic oil ownership. By waiting each of these determinants, the analysis will also seek to determine whether or not, regardless of the economic benefits with such a process necessarily entails, the comple te exhaustion of hydrocarbon resources around the globe would be a benefit for the environment and by extension mankind as a whole. Background history: As compared to the multinational conglomerates of Chevron, Shell, BP, and others, FAMFA Oil is a relatively newcomer to the world of oil and gas exploration. Additionally, whereas many of the other firms which it previously been specified Tens of thousands of oilfield leases throughout the entire globe, FAMFA Oil operates specifically within its own nation of origin; Nigeria. This helps to set FAMFA Oil apart from many of its competitors do not only to its relatively recent entry into the world of oil drilling and exploration, but also sets it apart as NigeriaÃ¢â¬â¢s only domestically operated oil exploration and extraction entity. FAMFA Oil was originally founded in 1993. Soon thereafter, it began exploration of potential oil fields directly off the coast of Nigeria in what is now termed as the Guinea shelf. Soon thereafter, in 19 98, the Agbami field was discovered. This represented one of the first new hydrocarbon deposits discovered within recent history. Granted a leasehold right to over one half million acres of this oilfield in the late 1990s, FAMFA Oil soon became a dominant player sharing remainder of the oilfield with the likes of Texaco, Chevron, and a litany of other subsidiaries. Besides being one of the first oil companies operate within this oil-rich region, FAMFA Oil also had the additional benefit of extracting a very high quality crude that is been defined by many spectators as light, sweet, and low in sulfur content. Naturally, the overall level of oil that is exhibited within this particular field, and other fields in and around Nigeria necessarily means that a higher profit margin exists for this firm due to the fact that the crude oil extracted from these regions is of a higher value and needs less refinement prior to being turned into usable petroleum resources. Environmental Issues and Concerns: Firstly, from the interview which was conducted, it became clear that the CEO of FAMFA Oil was keenly aware of the overall risks related to noise pollution that oil drilling necessarily entails. Whereas environmentalists and society in general for that matter, are keenly aware of the risks of oil spills that necessarily result from oil extraction and exploitation around quote, few are aware of the fact that one of the secondary or tertiary
Posted by Russ Burnett at 7:52 AM
Sunday, November 17, 2019
I am J and the question of gender - Essay Example For instance, from JÃ¢â¬â¢s earliest childhood memory, she was praised as a lovely cute boy while running without a shirt was very embracing for him. She faced this shame all her life in a number of other ways till he matures into a gangly seventeen year old girl. Whether he is at school competing in the swimming team or at home arguing with his parents, he always saw world as a confused and backward place. As J begins his transformation, he avoids going to school and bunk out all night to avoid his uncomfortable home and gives his mind a space where it can relax and understand his gender identity. In his gender identity quest, he thought of taking testosterone shots and surgical methods as he thinks that it will give him more confidence and let him what he really is, regardless of what his parents and others think(Beam, 2011). Marcia who was JÃ¢â¬â¢s friend also a transgender thinks that all of us possess some masculine and feminine qualities. For me, I agree with the statement partially. Yes, we do have same qualities and the intensity of these qualities may range from person to person, but such qualities do not show our gender trait. A gender is a trait that is specified by anatomy and physiology of a person. A boy who is more emotional does not mean that he is a girl
Posted by Russ Burnett at 10:05 PM
Friday, November 15, 2019
Current and future strategies 1. EXECUTIVE SUMMARY Purpose: The purpose of this report is to understand and analyse the current and future strategies of NEXT in terms of its market in the United Kingdom. This report also considers the tactics to reach potential markets and expand into newer market segments. Approach: In order to conduct a comprehensive study of the company, the factors taken into account are an internal and external analysis, the generic strategies used by NEXT and a thorough understanding of the 4 Ps, PLC, BGM and Ansoffs Matrix has been done in correlation with the future and currents strategies. Findings: Next is the second largest clothing retailer in the UK operating through 500 NEXT retail stores within UK and Eire with over two million active customers. Next aims to provide high quality and beautifully designed products to their customers. From the internal and external analysis of the market strategy of Next, results conclude that next has been a mid market retailer for nearly two decades. It has achieved huge amount of success in the internet and online shopping environment and have been able to cope to with the recent recession within UK and globally. Limitations: Next has suffered sales in the last year due to the recession in the UK and has been moving from a low price retailer to a design and quality product provider. In achieving this aim of providing high quality and designed products it has suffered loss in the UK in sales and growth. It also needs to be aware of the risks of increasing their shop sizes, as the store space to sales growth ratio is very poor. New out of town stores has not been great success and has only added additional costs. 2. INTRODUCTION The only way to attain the successes the company has experienced in the past few years in terms of growth of sales and profits is to see what opportunities lay on the horizon. The Marketing Department of Next Plc has performed a series of internal and external scans throughout the company in order to identify these opportunities. This report contains an analysis performed on the structure, culture, and the micro and macro environment of NEXT PLC. The outcomes are presented in the form of a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of the company. A PEST analysis focuses on the environment that the company now is in (Political, Economic, Social and Technological) and a scan based on the Five Forces Model of Michael Porter. Furthermore, there is the presentation of mix map model, which analysis the 4 Ps (Product, Price, Promotion and Place) and product life cycle, Boston Group Matrix, Ansoffs Matrix of NEXT. An executive summary has been constructed to provide the company vision and a sense of direction with the help of data gathered by the Marketing Department. The above mentioned activities are performed In order to discuss and evaluate the current marketing strategy of NEXT PLC and to recommend an appropriate strategy for the near future to expedite further growth. 2.1 MISSION ANALYSIS NEXT is a retailer of clothing, footwear, accessories and home products. Next clothes are designed by in-house design team to offer consistency of style, quality and value for money with a contemporary fashion edge. The company operates through five reportable business segments namely: Next retail, Next directory, Ventura, Next sourcing and other. NEXT PLC aim to provide Ã¢â¬Å"Exciting, Beautifully designed, Excellent quality clothing and home ware that reflects the aspirations and means of our customersÃ¢â¬ (Nextplc, 2009) and keep providing quality products for their target markets. In lay-mans terms, a mission statement describes what business the firm is in (Thompson and Martin, 2005). Objectives describe the kind of results the business seeks to achieve while the strategies simplify the way to achieve the desired objectives. Market can be defined as location where the buying and selling of merchandise takes place and marketing can be defined as the process of identifying a target market and developing appropriate strategies for product development, pricing, promotion and distribution (Burns, 2002). NEXT also aims to respond to the particular needs of their customers through the package of measures, which they believe support all customers including those with additional needs. NEXT PLC operates through 500 NEXT retail stores within UK and Eire, Next directory, a direct catalogue and transactional website with over two million active customers and NEXT franchise which includes around 170 stores worldwide. Online shopping was introduced in 1999 and was first in home shopping in the UK. Like other retailers, NEXT has also suffered sales decline due to the recession but aim to carefully manage costs, whilst maintaining and retaining the talent and skills to ensure a positive position within market and emerge stronger than before. NEXT PLC also believes in the importance of maintaining healthy relationship with communities in which they operate and also work with charities to ensure their part in public welfare. NEXT is positioned firmly in the middle mainstream fashion market, targeting 25-45 year olds (upper, middle and lower middle class consumers) who are fashion followers. Easey (2009) maintained that fashion marketing is the application of a range of techniques and a business philosophy that centres upon the customer and potential customer clothing and clothing-related products and services in order to meet the long-term goals of the organisation. In recent years NEXT has been criticised about their marketing methods and has not been seen as a retail business wi th up to date marketing strategy. The word Ã¢â¬Ëstrategy is used frequently and loosely, and is often no more than management jargon. There is obviously a deeper and more practical meaning to it. Strategy is about how an organization sets about getting to where it wants to get it is about setting, pursuing and achieving its mission and objectives (Thompson and Martin, 2005). Knowles (1996) maintains that applying the concept of strategy to an organization implies that the organizations managers try to allocate resources, establish policies and procedures, assign responsibilities and give direction to the organization. Strategic planning is a precise discipline and a process designed to fully utilize the collective expertise of the decision makers through a facilitated process which results in a strategic plan. In the following paragraphs, current in depth marketing strategy of NEXT PLC will be thoroughly discussed. 3.SITUATIONAL ANALYSIS As discussed earlier, success of an organisation in todays competitive world depends on to a large extent on strategy formulation and implementation. An analysis of the internal and external environments provides a look in towards building and developing current and future strategies. Situational analysis is a planning step which helps us examines the current situation of our organization and its external environment so that we can identify and agree on major issues which affect how we plan for the future. SWOT Analysis is a strategic planning method used to evaluate a firms strengths, weaknesses, opportunities and threats involved in a project or business venture. Strengths and weaknesses are considered to be internal factors of the organisation while opportunities and threats are considered to be external factors as opportunities or threats lie in the external environment. This analysis is called as SWOT analysis (Stahl and Grisby, 1997). In order for a firm to carry out SWOT analy sis it needs careful and critical examination of these various internal and external factors which are often unique to an organisation depending on the type of business. After a SWOT analysis has been performed the managers are able to formulate a strategic plan which comprises of objectives and subsequent strategies. Next always seeks to give the price, value and quality products and services, the upper hand when turning towards customers. Next aims to provide an inclusive high level of service to all customers, whether they shop in high street, shopping centre or retail park stores, the Next Directory, or online through our website. This can also be seen in the way the company sees the importance of its personnel in relation to its customers. NEXT PLC needs to look into the future for improving the customer care by streamlining activities. It also wants to continue the same success pathway it has had in the last 5 years which is demonstrated by (Verdict, 2009). 3.1 INTERNAL ANALYSIS Internal factors are those factors which influence the strengths and weaknesses of an organisation. These strengths are internal to the organisation, its strategies and its position in relation with their competitors (Mercer, 1999). Given below is an internal analysis of Next plc. 3.1.1 Structure In terms of structure, Next plc operate on a centralised system. Their target market is 25-45 year olds (Next, 2009). The company logo Ã¢â¬Ënext in lower case signifies a different approach, more trendy. There are3 main channels of distribution used by next to ensure their products reach the desired customers: Next has around 500 stores in the UK which acts as its main point of sale. (Next plc, 2009). Next directory which is an online web portal which allows customers to buy products through the web site. There are almost 2 million active next directory customers (Verdict, 2009). Around 170 international stores make up the third channel of distribution. 3.1.2Culture Jackson and Shaw (2009) define culture as the attitudes, values, standards and behaviours of a group that are often defined by nationality. According to Vignali et al, (2008) culture is made up of both abstract elements such as values and ethics, and material components such as cars and foods, which allow us to describe, evaluate and differentiate cultures. Approximately 30% of the clothing bought in the UK is from MS, Arcadia and Next (Jackson and Shaw, 2009). They further state that during 2006 Next lost their market dominance. This means the culture affects consumer behaviour to a great deal. However Next plc, was one of the first to develop and adopt an internet based shopping branch as a high street retailer (Next plc, 2009). Next operates on a role culture concept with which they have a principal board committee which includes the audit committee, remuneration committee and a nomination committee which work on their own in the company (Next plc, 2009). 126.96.36.199Cultural Web Stories: These are the past events and what people talked about inside and outside the company (Mindtool, 2009). Rituals Routines: The daily behaviour and actions of people that signal acceptable behaviour (Mindtool, 2009). Symbols: These are the visual representations of the company (Mindtool, 2009). Organizational Structure: This includes both the structure defined by the organization chart, and the unwritten lines of power and influence (Mindtool, 2009). Control Systems: The ways that the organization is controlled (Mindtool, 2009). Power Structures: The pockets of real power in the company (Mindtool, 2009). 3.1.3Value Chain core competencies Value chain is a framework for identifying where value is added and costs are incurred within a company. It embraces the key functions and activities within a company or organisation such as NEXT (Thompson and Martin, 2005). Core competencies: NEXT make use of an Internet based home shopping and has also established a good brand posture with individual style, beautiful design, excellent quality and affordable price (Next, 2009). NEXT stores are specious and they also make use of standalone lime stores. 3.2 EXTERNAL ANALYSIS The external factors may be threats to one organisation while offering opportunities to another such as technological change, legislation, socio-cultural changes, etc. It can also include changes in the market place or competitive position (Mercer, 1999). 3.2.1 Forces Influencing the Market Porters five forces is a model that helps marketers to analyse the competitive environment by identifying five major forces that continually impacts on organisations. These forces are: Bargaining power of suppliers Bargaining power of consumers Threat of entry into the market by new entrants Threat of substitutes into the market Level of competitive rivalry amongst existing firms (Porter, 1980 cited by Jackson and Shaw, 2009) The bargaining power of our suppliers is very low and the prime problem exists in achieving the quality we ask from our suppliers. Most suppliers only deliver into this market, yet can also change to other markets (professional clothing) that are less profitable and the level of competition is great. With the availability of many suppliers, this force acts positively but can affect the quality aspect of NEXT brand name if suppliers are changed on regular basis. For the consumer bargaining power, there is not much leverage from their account: their money spent on clothing per person is not substantial enough when compared with, our total sales and their total spending budget (Next annual report, 2008). As, per person spending power is not huge it does not provide customers any bargaining power. NEXT can also consider this force as positive but needs to be aware of the customer demands in order to maintain this positive nature of the force. The threat of new entrants is rather low, yet, as said before, the German ESPRIT company is trying to enter the market. This is an exemption, because ESPRIT has a lot of resources that make this possible as well as a lot of experience. In words of product differentiation they are in the league of Levis and others (Verdict, 2009). These brands have extra benefits: Image and superior quality. This force acts as a positive force, as the threat of new entrants is low for NEXT plc but caution needs to be taken in order to maintain this force as positive. The products that can reduce our sales in the form of substitute products or services are not there, however a Ã¢â¬Ëthreat of Internet portals and other forms of home shopping does exist. This is not a severe threat for the company as it already is active in this channel of selling. The discount retailing of A-brands e.g. Levis in outlets through parallel imports can be a problem. New internet portals and other home shopping forms are the only form of substitution threat to NEXT, but as they have been achieving a huge amount of success with NEXT directory and Ventura (Nextplc, 2009), this force does prove to be positive for them. There is some rivalry in the ranks of the market, for there are declining sales due to a decreasing market. In order to attain customer base, companies have increased their discounts and that leads to the destruction of the market. The main cause for this is the fact that people do not want to pay the full price amount of the products and companies have to suffice with lower profit margins. NEXT is the second largest clothing retailer in UK but has also suffered a decrease in sales. While most of its competitors struggled from the declining market Next manage to increase its market share and during the present recession they maintain their stand in the market (scribd, 2009) 3.2.2 Political, Economic, Social and Technological (PEST) analysis: All organisations operate in market places that are affected by forces outside their control ( Jackson and Shaw, 2009, pp 300).Factors considered within the macro environment affect not only the company but all the other members of its micro environment, namely its suppliers, consumers, etc ( Easey, 1995). An analysis of the external factors that influence the firm is known as the PEST analysis i.e. Political, Economic, Social and Technological. Political Politics will affect both the producer and the consumer in various ways (Bohdanowicz and Clamp, 1994). A stable political surrounding is the basis for long-term decisions. The United Kingdom, as a Member State of the European Union, fulfils this prerequisite. The government has to act within a definite political framework to achieve the conditions of the European Union and this guarantees NEXT PLC a higher scope of economic actions. Another advantage of the European Union is the open transfer of goods. This makes it easier for NEXT to sell their products in the different European countries. There are no trade barriers that aggravate sales and it also provides as a means of direct form of participation within the foreign markets (Hines and Bruce, 2001). Economic Vignali et. al, (2008), express that economic trends are extremely important for the business and that they depend to a great extent on the governments politics. Investments in Europe for NEXT PLC are very interesting. The British currency nowadays is exceedingly strong (ex., 2009). This is due to the independence of the British pound to the Euro and has several effects. First, foreign investments for NEXT are relatively inexpensive, and second, it is costly for outside firms to establish in the United Kingdom. The effects of exchange rates also need to be monitored closely. The devaluation of the sterling in 1992 led to a rise in the cost of imports to UK while making manufactured items more competitive. However, many countries are reluctant to engage in trade because of these reasons. In the face of a truly difficult trading environment it is a case of survival of the fittest. Being good is not good enough, retailers have to be exceptional and stand out from the crowd. (Verdict 200 8). Chief executive of Next states Ã¢â¬Å"The outlook for the consumer economy remains challenging and as we have said before, the first half will be particularly tough (Wilson, 2009) Social Changes in lifestyle and opinions influence the demand and the way of selling products (Vignali et. al, 2008, pp. 364). Key Note (2009) estimates that in the year 2036 more than 64.9 million people will be living there. This statement would mean two possibilities. This means a lot of new customers for NEXT PLC but the age of the population is increasing. On the other hand, the social structure has changed dramatically. The progress in medical service and the self-awareness of living leads to increasing life expectancy. Following development of sex education and rising numbers of career women, the birth rate has dropped. These reasons are responsible for declining figures in the NEXT 20 to 40 year old target group. Bohdanowicz and Clamp, (1994) analyse that young people no longer feel the pressure to be married or have children, and therefore many are living a single life or are cohabiting. Technological As in all areas of industry new technology is making great inroads to improve quality of life and increase speed and quality of manufacture (Easey, 1995).The age of Internet and the reception of new media reveal a lot of potential opportunities for NEXT to boost profit. Some companies in the United States already offer online-orders where the customer can exactly define his wishes and measurements, and send it to the place of production. 48 hours later he receives his package. Using this method the companies can react instantly to changes in behaviors. Social networking site facebook also provides as a means of information and education and also helps in advertising for NEXT PLC (Facebook, 2009). Some new entrants in UK market such as Zara use latest technology body scanners and follows fast fashion which is contrasting to NEXT. 4. SWOT Strength: 1. Performance in recent years. (Verdict, 2009) 2. Next Directory sales. (Verdict, 2009) 3. Good promotion. 4. Powerful design philosophy. Weakness: 1. Overpriced. (Verdict, 2009) 2. Profit margin declined than previous years. (Verdict, 2009) 3. No celebrity brand ambassador. (Verdict, 2009) 4. More formal wear than average. Little underwear.(Verdict, 2009) Opportunities 1. Optimize store space. (Verdict, 2009) 2. Consolidate internet marketing and buying. (Verdict, 2009) 3. Expansion into new markets. (Verdict, 2009) Threats: 1. Marks and Spencers biggest competition. (Verdict, 2009) 2. Arcadia and Primark trying to overtake. (Verdict, 2009) 3. Target market reduced. 5. GENERIC STRATEGIES According to Kotler 2004, strategy is the roadmap for achieving the envisaged goals. The strategic decision made by a commercial organisation is concerned with establishing the basis upon which it intends to compete, develop and sustain a competitive advantage and outperform competitors. Porter defined strategy as creation of a unique and valuable position involving different set of activities. Strategy can be formulated into 3 generic types Overall cost leadership Here a business aims at delivering its products at the lowest prices in the market and win a large market share. Such businesses require being good at engineering, purchasing, manufacturing and distribution. A disadvantage of this strategy is that some other company will eventually emerge with still lower costs. Brands may be able to achieve cost leadership at category level if they have sufficient market share (Jackson and Shaw, 2009). Focus- Here a firm concentrates on one or more narrow market segments. It first identifies such a segment and then pursues either cost leadership or differentiation in them. Differentiation- Here a business aims at achieving superior performance in an important customer area valued by a large chunk of the market. It could strive to be the service leader, the quality leader, the style leader or technology leader. Differentiation of one company from another is extremely important due to the ever changing customer demands (Oelkars, 2004).It is also considered as strategy based upon being different from the competition through a range of factors such as design, style, image, trend, product quality etc (Jackson and Shaw, 2009). NEXT prides in offering consistency of style, quality and value for money with a contemporary fashion edge for their target market. NEXT marketing departments have been taking a differentiation approach which has helped them achieve superiority above their competitors. NEXT has differentiated their products from their competitors on the basis of above qualities such as style, design, quality and value for money. However, in this ever changing fashion industry nothing can be permanent. On the basis of porters five forces discussed above NEXT have all the forces in their favour but there are few issues which they need to consider in keeping these forces on the positive side. NEXT needs to be aware of the risks of changing suppliers in case of conflict as new suppliers may provide good products with change in quality which can easily damage the brand name. Due to global recession, textile firms in Mauritius that supply Europes biggest high-street stores are looking forward to tough 2009 . With 10% decrease in sales, these stores fight among themselves to achieve better prices, which results in middle market stores to suffer like NEXT (Scribd, 2009). Only a small amount of internet portals threat has emerged for NEXT but their Directory has been a success and continues to do so (Verdict, 2009). 6. MIX MAP MODEL 6.1 MARKETING 4 PS The marketing mix consists of 4 Ps that are product, price, promotion and place. Product and Price are the product related elements where, price can also be consider as an element of its own. The other two are parts of the delivery system which is about delivering the physical product and the sales message (Mercer, 1999). Product: What business offers customers to satisfy their needs e.g. Quality. According to the mission statement of NEXT, their focus is providing high quality and beautifully designed product for their customers. For this reason maintaining and improving their quality and design of their products is very important for NEXT (nextplc, 2009). Price: Amount customers are ready to pay for products e.g. discounts. NEXT has been one of the known retailers to provide huge discounts on festive occasions, with discounts upto 70% on many products. It also provides special discounts for taller and plus-size customers (next, 2009). Being a mid-market retailer, in order to maintain its competitiveness it is very important for NEXT to provide special discounts schemes and offers during the festive seasons. NEXT also relies on linked selling, one of the biggest areas of sales. For example, it recommends fashion accessories to customers buying clothing online (next, 2009). Place: involves getting the product to the customers e.g. warehouse. Location of retail stores and shops has always been considered as the prime method to increase sales and growth. NEXT has always been one of the high street retail stores. It also has many different store types, eg flagship sores, factory outlets (nextplc, 2009). For this reason it is really important to have different location for customers to choose from. Promotion: It includes ways that encourage customers to buy a product e.g. magazines (Oelkers, 2004). NEXT hugely promotes a great deal of its products through magazines e.g Vogue and also produce great deal of discounts in store and on online shopping. It recently plans to introduce extra 16 billion pounds in advertising its products and online sales records 530 million pounds (Mintel, 2009). 6.2PRODUCT LIFE CYCLE According to Jackson and Shaw 2009, as with all types of product, fashion follows cycles and products follow the Product Life Cycle. In a broader sense, no product can go on selling forever. Once a product has been introduced into the market and accepted by consumers, it goes through a phase of growth, maturity and decline until it becomes obsolete. Stages of a product life cycle: Design Development Stage: This stage is undertaken ahead of the product launch. Design development costs create negative profitability as the sales at this stage are zero (Jackson and Shaw, 2009). Introduction: Introduction is a period of slow sales growth as the product is introduced in the market. Profits are non existent at this stage because of the heavy expenses done for the product introduction (Kotler, 2004). Growth: This is a period of rapid market acceptance and substantial profit improvement. Maturity: This is the period of slowdown in the sales growth because the product has achieved acceptance by most potential buyers. Profits decline or stabilize. Decline: Sales show a downward drift and profits erode. Although the PLC is an accepted underpinning of all marketing theory and practice, Jackson and Shaw 2009, cite the major problem for the fashion marketer to grapple with is the fact that the actual position of a fashion product on the cycle at any point in time is hard to define accurately. Hence an accurate mathematical model of the PLC is impossible. PLC is an important issue for NEXT as it provides growth for the company and has highest operating profit margin amongst its competitors (Verdict, 2009). It also has a increase in store size by 50% from 2004-2008 (Verdict, 2009). Therefore Next is positioned in growth stage of PLC with signs of improvement. 6.3BOSTON GROUP MATRIX As a visual tool for managing portfolios, the Boston Consultancy Group has developed a matrix known as BGM. The BGM offers a very useful map of the organisations products strength or weakness (Mercer, 1999). A typical BGM is given below. The matrix is in a four box quadrant layout. The horizontal axis is expressed as the market share of the business compared to that of the market leader, whilst the vertical axis shows the average annual growths rate of the market that the business is operating in. The four quadrants are called stars, question marks, cash cows and dogs, which explain how the business stands relative to the market leader. Stars are market leaders in high growth markets. They are generally expensive in terms of promotional expenditure (Jackson and Shaw 2009). Generally businesses start off in the quadrant of question marks. Cash cows operate in a market where the growth rate is less than 10 percent. Dogs are a decline stage where a small share of limited and stagnant market. Growth of NEXT has been an important issue for the company with a higher amount of concentration going towards increasing store size. Since 1997 the average store size has increase from 3500 sq. feet to 10,500 sq. feet (Verdict, 2009). In their mission statement Next aims to provide excellent quality and design for its customers and target younger market. Next chief executive admits 2009 being a tough year for NEXT. (nextplc, 2009). NEXT appears to be existing in between the dogs and question mark stage and needs to concentrate to achieve position to the other end of the BCG Matrix. 6.4 ANSOFFS MATRIX Ansoffs Matrix provides four different growth strategies by considering ways to grow via existing products and new products, and in existing markets and new markets. As seen in the diagram above; The Market Penetration strategy seeks to achieve growth with existing products in the current market segment, aiming to increase market share. Market Development strategy seeks to achieve growth by targeting existing products to new market segments. The Product Development strategy develops new products targeted to its existing market and the Diversification strategy helps the firm to diversify into new businesses by developing new products in new markets. With increasing number of new retailers entering the market NEXT has achieved a great level of success in maintaining their market share and has also grown their business in new products such as directory and online shopping (Verdict, 2009). NEXT has always been an innovative retailer, as it was the first retailer to introduce internet shopping in 1999 (nextplc, 2009). Since then it has introduced many new products and Next Directory has been a great success. 7. RECOMMENDATION On the above data analysis it is proven that NEXT has been one of the successful retailers in UK. It has grown immensely in the last decade both in regionally and internationally. Being the first clothing retailer to introduced online shopping; it has improved
Posted by Russ Burnett at 10:36 AM
Tuesday, November 12, 2019
The US Capitol Building Our nation's revolution was a great achievement in U.S History. With the dawn of a new nation, there would have to be a central location to make the new decisions of our country. Our capitol has stood as the heart of our country since the late 1700s. The United States capitol is among the most architecturally impressive and symbolically important buildings in the world. For almost two centuries it has housed the meeting chambers of the senate and the House of Representatives. Begun in 1793, the capitol building has been built, burnt, rebuilt, extended, and restored. Today our capitol stands as a monument to the American people and their government. (AOC.gov) "Where to put a nation's capitol?" was the exact question that irritated George Washington and a man by the name of Pierre L'Enfant, city planner and engineer. "The District of Columbia is a perfect site; its in the middle of the 14 states, halfway between Massachusetts and Georgia," exclaimed Washington. Being near to the ocean so that many people can get to it easily. In 1790, Congress passed the "Residence Act," which provides that the federal government will be located in a permanent site on the Potomac River by 1800. Pierre Charles L'Enfant develops plan for capital city; he and President Washington select site for "Congress House" on Jenkins Heights. With a location chosen the only task now is to design the capitol building. (Prolman, 5) "Five hundred dollars will be the reward for the architect who sets forth the plans for our nations new capitol building." Thomas Jefferson stated. He was also included in the long list of contestants who submitted thier construction designs. Three months after the contest ended, a man by the name of Dr .William Thorton submitted his designs of the capital. (Prolman, 5) His design was a Neo-classical plan that followed the classical style of ancient Greece and Rome. He drew a building that consists of two wings that extended north and south of a centural section. A huge cast-iron dome rests on the central section of the building.(World, 196) President Washington was very pleased with Dr. Thorton's plans and he was awarded first prize. Now it was time for Washington to lay the cornerstone on September 18, 1793.(National Park) Construction was a very labor intensive and time-consuming process. The sandstone... ...at about 10 million people come to visit this monument every year. Tours every thirty minutes of the capitol building are open from 9:00 a.m. to 4:30 p.m. everyday. For recorded information regarding tours of the Capitol, call 202-225-6827. (AOC.gov) Since the building of Congress was built it has been through many stages. Being the meeting house for the bodies that govern our land of the free since 1793. The United States Capitol is one of the greatest structures in the world also serving as a symbol to the people of our nation. It will forever be the heart of our nation.(New Book, 420) Bibliography Aikman, Lowell. "US. Captol, Citidel of Democracy" The National Geographic; August, 1952:147-162 AOC.Gov- The United States Capitol, http://www.aoc.gov National Park Science- US Capritol Building, Wed. May 17, 2000. http://www.cr.nps.govNR/travel/wash/dc76.htm New Book of Knowledge, The. "Capitol,US" Deluxe Library Edition, copyright 1999, vol. 3Cp. 420 Prolman, Marilyn. The Story of the Capitol. copyright 1969, p. 5-9 World Book Encyclopedia, "Capitol, US" Vol. 3, Ch. C, Copyright 1996, p. 196
Posted by Russ Burnett at 11:08 PM
Sunday, November 10, 2019
Scottish novelist, short story writer, and Journalist whose real name was Hector Hugh Munro. Saki wrote humorous essays and stories that are frequently described as flippant (lacking proper respect or seriousness), witty, ironic, and cynical. The Open Window Ã¢â¬Å"My aunt will be down presently, Mr. Nuttel,Ã¢â¬ said a very self-possessed young lady of fifteen; Ã¢â¬Å"in the meantime you must try and put up with me. Ã¢â¬ Framton Nuttel endeavored to say the correct something which should duly flatter the niece of the oment without unduly discounting the aunt that was to come.Privately he doubted more than ever whether these formal visits on a succession of total strangers would do much towards helping the nerve cure which he was supposed to be undergoing. Ã¢â¬Å"l know how it will be,Ã¢â¬ his sister had said when he was preparing to migrate to this rural retreat; Ã¢â¬Å"you will bury yourself down there and not speak to a living soul, and your nerves will be worse than ever from moping. I shall Just give you letters of introduction to all the people I know there. Some of them, as far as I can remember, were quite nice. Ã¢â¬ Framton wondered whether Mrs.Sappleton, the lady to whom he was presenting one of the letters of introduction, came into the nice division. Ã¢â¬Å"Do you know many of the people round here? Ã¢â¬ asked the niece, when she Judged that they had had sufficient silent communion. Ã¢â¬Å"Hardly a soul,Ã¢â¬ said Framton. Ã¢â¬Å"My sister was staying here, at the rectory, you know, some four years ago, and she gave me letters of introduction to some of the people here. Ã¢â¬ He made the last statement in a tone of distinct regret. Then you know practically nothing about my aunt? Ã¢â¬ pursued the self-possessed young lady. Only her name and address,Ã¢â¬ admitted the caller. He was wondering whether Mrs. Sappleton was in the married or widowed state. An undefinable something about the room seemed to suggest masculine habitatio n. Ã¢â¬Å"Ã¢â¬ËHer great tragedy happened Just three years ago,Ã¢â¬ said the child; Ã¢â¬Å"that would be since your Ã¢â¬Å"Her tragedy? Ã¢â¬ asked Framton; somehow in this restful country spot sister's time. Ã¢â¬ tragedies seemed out of place. Ã¢â¬Å"You may wonder why we keep that window wide pen on an October afternoon,Ã¢â¬ said the niece, indicating a large French window that opened on toa lawn. It is quite warm for the time of the year,Ã¢â¬ said Framton; Ã¢â¬Å"Has that Window got anything to do with the tragedy? Ã¢â¬ Ã¢â¬Å"Out through that window, three years ago to a day, her husband and her two young brothers went off for their day's shooting. They never came back. In crossing the moor to their favorite snipe-shooting ground they were all three engulfed in a treacherous piece of bog. It had been that dreadful wet summer, you know, and places that were safe in other years gave way uddenly without warning. Their bodies were never recovered.That was the drea dful part of it. Ã¢â¬ Here the child's voice lost its self-possessed note and became falteringly human. Ã¢â¬Å"Poor aunt always thinks that they will come back some day, they and the used to do. That is why the window is kept open every evening till it is quite dusk. Poor dear aunt, she has often told me how they went out, her husband with his white water-proof coat over his arm, and Ronnie, her youngest brother, singing, Ã¢â¬ËBertie, why do you bound? Ã¢â¬Ë as he always did to tease her, because she said it got on her nerves.Do you know, sometimes on still, quiet evenings like this, I almost get a creepy feeling that they will all walk in through that windowÃ¢â¬ Ã¢â¬ She broke off with a little shudder. It was a relief to Framton when the aunt bustled into the room with a whirl of apologies for being late in making her appearance. Ã¢â¬Å"l hope Vera has been amusing you? Ã¢â¬ she said. Ã¢â¬Å"She has been very interesting,Ã¢â¬ said Framton. Ã¢â¬Å"l hope you don't mind the open window,Ã¢â¬ said Mrs. Sappleton briskly; Ã¢â¬Å"my husband and brothers will be home directly from shooting, and they always come in this way.They've been out for snipe in the marshes today, so they'll make a fine mess over my poor carpets. So like you menfolk, isn't it? Ã¢â¬ She rattled on cheerfully about the shooting and the scarcity of birds, and the prospects for duck in the winter. To Framton it was all purely horrible. He made a desperate but only partially successful effort to turn the talk on to a less ghastly topic; he was conscious that his hostess was giving him only a fragment of her attention, and her eyes were constantly straying past him to the open window and the lawn beyond.It was certainly an unfortunate oincidence that he should have paid his visit on this tragic anniversary. Ã¢â¬Å"The doctors agree in ordering me complete rest, an absence of mental excitement, and avoidance of anything in the nature of violent physical exercise,Ã¢â¬ anno unced Framton, who labored under the tolerably widespread delusion that total strangers and chance acquaintances are hungry for the least detail of one's ailments and infirmities, their cause and cure. Ã¢â¬Å"On the matter of diet they are not so much in agreement,Ã¢â¬ he continued. Ã¢â¬Å"No? Ã¢â¬ said Mrs.Sappleton, in a voice which only replaced a yawn at the ast moment. Then she suddenly brightened into alert attentionÃ¢â¬ but not to what Ã¢â¬Å"Here they are at last! Ã¢â¬ she cried. Ã¢â¬Å"Just in time for tea, and Framton was saying. don't they look as if they were muddy up to the eyes! Ã¢â¬ Framton shivered slightly and turned towards the niece with a look intended to convey sympathetic comprehension. The child was staring out through the open window with dazed horror in her eyes. In a chill shock of nameless fear Framton swung round in his seat and looked in the same direction.In the deepening twilight three figures were alking across the lawn towards the windo w; they all carried guns under their arms, and one of them was additionally burdened with a white coat hung over his shoulders. A tired brown spaniel kept close at their heels. Noiselessly they neared the house, and then a hoarse young voice chanted out of the dusk: Ã¢â¬Å"l said, Bertie, why do you bound? Ã¢â¬ Framton grabbed wildly at his stick and hat; the hall-door, the gravel-drive, and the front gate were dimly noted stages in his headlong retreat. A cyclist coming along the road had to run into the hedge to avoid imminent collision. English novel Scottish novelist, short story writer, and Journalist whose real name was Hector Hugh Munro. Saki wrote humorous essays and stories that are frequently described as flippant (lacking proper respect or seriousness), witty, ironic, and cynical. The Open Window Ã¢â¬Å"My aunt will be down presently, Mr. Nuttel,Ã¢â¬ said a very self-possessed young lady of fifteen; Ã¢â¬Å"in the meantime you must try and put up with me. Ã¢â¬ Framton Nuttel endeavored to say the correct something which should duly flatter the niece of the oment without unduly discounting the aunt that was to come.Privately he doubted more than ever whether these formal visits on a succession of total strangers would do much towards helping the nerve cure which he was supposed to be undergoing. Ã¢â¬Å"l know how it will be,Ã¢â¬ his sister had said when he was preparing to migrate to this rural retreat; Ã¢â¬Å"you will bury yourself down there and not speak to a living soul, and your nerves will be worse than ever from moping. I shall Just give you letters of introduction to all the people I know there. Some of them, as far as I can remember, were quite nice. Ã¢â¬ Framton wondered whether Mrs.Sappleton, the lady to whom he was presenting one of the letters of introduction, came into the nice division. Ã¢â¬Å"Do you know many of the people round here? Ã¢â¬ asked the niece, when she Judged that they had had sufficient silent communion. Ã¢â¬Å"Hardly a soul,Ã¢â¬ said Framton. Ã¢â¬Å"My sister was staying here, at the rectory, you know, some four years ago, and she gave me letters of introduction to some of the people here. Ã¢â¬ He made the last statement in a tone of distinct regret. Then you know practically nothing about my aunt? Ã¢â¬ pursued the self-possessed young lady. Only her name and address,Ã¢â¬ admitted the caller. He was wondering whether Mrs. Sappleton was in the married or widowed state. An undefinable something about the room seemed to suggest masculine habitatio n. Ã¢â¬Å"Ã¢â¬ËHer great tragedy happened Just three years ago,Ã¢â¬ said the child; Ã¢â¬Å"that would be since your Ã¢â¬Å"Her tragedy? Ã¢â¬ asked Framton; somehow in this restful country spot sister's time. Ã¢â¬ tragedies seemed out of place. Ã¢â¬Å"You may wonder why we keep that window wide pen on an October afternoon,Ã¢â¬ said the niece, indicating a large French window that opened on toa lawn. It is quite warm for the time of the year,Ã¢â¬ said Framton; Ã¢â¬Å"Has that Window got anything to do with the tragedy? Ã¢â¬ Ã¢â¬Å"Out through that window, three years ago to a day, her husband and her two young brothers went off for their day's shooting. They never came back. In crossing the moor to their favorite snipe-shooting ground they were all three engulfed in a treacherous piece of bog. It had been that dreadful wet summer, you know, and places that were safe in other years gave way uddenly without warning. Their bodies were never recovered.That was the drea dful part of it. Ã¢â¬ Here the child's voice lost its self-possessed note and became falteringly human. Ã¢â¬Å"Poor aunt always thinks that they will come back some day, they and the used to do. That is why the window is kept open every evening till it is quite dusk. Poor dear aunt, she has often told me how they went out, her husband with his white water-proof coat over his arm, and Ronnie, her youngest brother, singing, Ã¢â¬ËBertie, why do you bound? Ã¢â¬Ë as he always did to tease her, because she said it got on her nerves.Do you know, sometimes on still, quiet evenings like this, I almost get a creepy feeling that they will all walk in through that windowÃ¢â¬ Ã¢â¬ She broke off with a little shudder. It was a relief to Framton when the aunt bustled into the room with a whirl of apologies for being late in making her appearance. Ã¢â¬Å"l hope Vera has been amusing you? Ã¢â¬ she said. Ã¢â¬Å"She has been very interesting,Ã¢â¬ said Framton. Ã¢â¬Å"l hope you don't mind the open window,Ã¢â¬ said Mrs. Sappleton briskly; Ã¢â¬Å"my husband and brothers will be home directly from shooting, and they always come in this way.They've been out for snipe in the marshes today, so they'll make a fine mess over my poor carpets. So like you menfolk, isn't it? Ã¢â¬ She rattled on cheerfully about the shooting and the scarcity of birds, and the prospects for duck in the winter. To Framton it was all purely horrible. He made a desperate but only partially successful effort to turn the talk on to a less ghastly topic; he was conscious that his hostess was giving him only a fragment of her attention, and her eyes were constantly straying past him to the open window and the lawn beyond.It was certainly an unfortunate oincidence that he should have paid his visit on this tragic anniversary. Ã¢â¬Å"The doctors agree in ordering me complete rest, an absence of mental excitement, and avoidance of anything in the nature of violent physical exercise,Ã¢â¬ anno unced Framton, who labored under the tolerably widespread delusion that total strangers and chance acquaintances are hungry for the least detail of one's ailments and infirmities, their cause and cure. Ã¢â¬Å"On the matter of diet they are not so much in agreement,Ã¢â¬ he continued. Ã¢â¬Å"No? Ã¢â¬ said Mrs.Sappleton, in a voice which only replaced a yawn at the ast moment. Then she suddenly brightened into alert attentionÃ¢â¬ but not to what Ã¢â¬Å"Here they are at last! Ã¢â¬ she cried. Ã¢â¬Å"Just in time for tea, and Framton was saying. don't they look as if they were muddy up to the eyes! Ã¢â¬ Framton shivered slightly and turned towards the niece with a look intended to convey sympathetic comprehension. The child was staring out through the open window with dazed horror in her eyes. In a chill shock of nameless fear Framton swung round in his seat and looked in the same direction.In the deepening twilight three figures were alking across the lawn towards the windo w; they all carried guns under their arms, and one of them was additionally burdened with a white coat hung over his shoulders. A tired brown spaniel kept close at their heels. Noiselessly they neared the house, and then a hoarse young voice chanted out of the dusk: Ã¢â¬Å"l said, Bertie, why do you bound? Ã¢â¬ Framton grabbed wildly at his stick and hat; the hall-door, the gravel-drive, and the front gate were dimly noted stages in his headlong retreat. A cyclist coming along the road had to run into the hedge to avoid imminent collision.
Posted by Russ Burnett at 5:06 PM
Friday, November 8, 2019
Bill of Rights Essays Bill of Rights Essays MKContact of Service for Dog Day Care You will be asked to read and sign this contract at the time of your dogÃ¢â¬â¢s acceptance into our daycare program. Upon signing this agreement you agree to the following terms of service. I, ___________Shirley Williams___________________________(owner), hereby certify that my dog(s) ___________Charlie Willams_______Black (shitzu)_______________ is/are in good health and have not been ill with any communicable condition in the last 60 days. I further certify that my dog(s) have not harmed or shown any aggressive or threatening behavior towards any person or any other dog. MK agrees to exercise due and reasonable care when handling of Charlie Williams(Dog). The above named dog will be cared for by MK without liability on MK behalf for loss or damage from disease, theft, fire, death, escape, injury, or harm to persons, other dogs, or property by said dog(s), or for other unavoidable causes. I HAVE READ AND UNDERSTAND THE FOLLOWING: 1. I understand that I am solely responsible for any harm caused by Charlie while Charlie is/are in the care of MK and release MK from all liability arising from CharlieÃ¢â¬â¢s attendance and participation at the daycare. 2. I recognize that there are inherent risks of illness or injury when animals are allowed to be in close contact with one another. Such risks like sickness from canine cough. 3. I further understand and agree that in admitting Charlie to MK, the staff at MK have relied on my representation that my Charlie is/are in good health and have not harmed or show aggressive or threatening behavior towards any person or any other dog. 4. I understand that Charlie will be playing in open areas with other dog(s) and accept that when dogs play in groups, they will get dirty, and scratches may occur and I hereby release MK of any liability. 5. I further understand and agree that any problems which develop with Charlie she will be treated as deemed by MK and volunteers, at their sole discretion, and that I assume full financial responsibility for any and all expenses involved if I or MK decides to seek medical treatment. 6. I accept that if Charlie causes any excessive damage to the facility that I could be asked to pay for repairs. 7. I understand that if Charlie is not spayed or neutered by 7-8 months of age, then participation with other dogs will not be available and Charlie will have to stay home. 8. I further understand that if Charlie shows any signs of aggression towards other dogs, that they will be under evaluation. 9. As a pet owner, I promise to keep Charlie up-to-date on all vaccines, including heartworms, rabies, and all other state required vaccines. It is required by MK that you provide official updated records from a veterinarian before Charlie is allowed to attend daycare. Furthermore, when CharlieÃ¢â¬â¢s vaccines are updated, a copy must be provided to MK in order for our records to stay updated, otherwise MK will assume that Charlie is not current on vaccines and will be asked not to attend daycare until vaccines are given. FEES: DAYS AND HOURS: The charge for the Charlie to attend day care is $260.00 for the whole week
Posted by Russ Burnett at 11:04 AM
Wednesday, November 6, 2019
How to cut the cowardly language and say what you mean Cut the cowardly language Cowardly writing is the linguistic equivalent of your unreliable ex. It avoids committing. It leads you astray. It wastes your time. And it evades all entreaties to be straightforward or say what it really thinks. You can recognise it by its long sentences, convoluted structure and overuse of words and phrases such as Ã¢â¬ËclearlyÃ¢â¬â¢, Ã¢â¬Ëit may be assumed thatÃ¢â¬â¢ and Ã¢â¬Ëthere is evidence thatÃ¢â¬â¢, with no verifiable evidence in sight. These vague, deceptive or empty proclamations are also known as Ã¢â¬ËhedgesÃ¢â¬â¢ or Ã¢â¬Ëweasel wordsÃ¢â¬â¢ (so called because of weaselsÃ¢â¬â¢ habit of sucking the insides out of eggs, leaving a shell that still looks full). Linguistics professor Ken Hyland defines hedging as Ã¢â¬Ëany linguistic means used to indicate either a) a lack of complete commitment to the truth value of an accompanying proposition, or b) a desire not to express that commitment categorically.Ã¢â¬â¢ Ã The hedging writer distances themselves from their own content, either out of insecurity or a lack of knowledge: Ã¢â¬Ëit may be believed thatÃ¢â¬â¢ is a big, frightened step away from Ã¢â¬ËI believe thatÃ¢â¬â¢. Come out, come out So why do people hide behind woolly wording? Well, because actually saying something can be scary. It puts you at risk: of being questioned, proved wrong, or held accountable. Long, overly complex sentences and unnecessary jargon are often a sign that someoneÃ¢â¬â¢s trying to hide something Ã¢â¬â perhaps the fact that they donÃ¢â¬â¢t know what theyÃ¢â¬â¢re talking about. And even if they do know, itÃ¢â¬â¢s going to look to the reader like they donÃ¢â¬â¢t or that theyÃ¢â¬â¢re a bit shifty. Editor Patrick Neylan lives up to his Twitter handle @AngrySubEditor on the subject of cowardice in language, and the causes behind it. Ã¢â¬ËUsually [the writerÃ¢â¬â¢s] only goal is to have written To have been understood is a worry. To have inspired action in others is terrifying.Ã¢â¬â¢ Pull the wool Of course, the whole point of writing is to inform and inspire, not confound. And if your writing goal is to persuade or encourage your reader to take action, youÃ¢â¬â¢re more likely to achieve this if you are clear and sound authoritative. So hereÃ¢â¬â¢s how to pull the wool from your writing Ã¢â¬â and therefore your readersÃ¢â¬â¢ eyes: Start by knowing what you actually want to say: do your research, plan, and structure logically. Ask yourself the all-important questions: who, where, why, what, how Ã¢â¬â and how much does it cost? And dont start writing until youre firm on the answers. Avoid the temptation to cover your back. Never mind Ã¢â¬Ëit could be said thatÃ¢â¬â¢: are you saying it or not? Be direct Ã¢â¬â donÃ¢â¬â¢t qualify everything with Ã¢â¬ËpossiblyÃ¢â¬â¢s and Ã¢â¬ËperhapsÃ¢â¬â¢s (unless youÃ¢â¬â¢re making the point that something is uncertain): state facts, reference them, and note their implications. Use the most direct words possible to make the relation between things clear, eg Ã¢â¬ËbecauseÃ¢â¬â¢ not Ã¢â¬Ëdue to the fact thatÃ¢â¬â¢. Favour simple sentence structure (subject-verb-object) wherever possible, eg Ã¢â¬ËPrices have fallen.Ã¢â¬â¢ Remove words and phrases that add nothing but ink. For example, Ã¢â¬Ëconsensus of opinionÃ¢â¬â¢ (just Ã¢â¬Ëconsensus or Ã¢â¬ËopinionÃ¢â¬â¢ will do), Ã¢â¬Ëas is explained belowÃ¢â¬â¢ (are you explaining it twice?), Ã¢â¬Ëas the case may beÃ¢â¬â¢, and Ã¢â¬Ëat the overall levelÃ¢â¬â¢. Speaking of inspiration, we could all do with some. Consider then, these wise words from Chinese artist and political activist Ai Weiwei,: Ã¢â¬ËSay what you need to say plainly, and then take responsibility for it.Ã¢â¬â¢ Or, with @AngrySubEditorÃ¢â¬â¢s tough love approach: Ã¢â¬Ë(Wo)man up; say what youÃ¢â¬â¢ve got to say, say it briefly, then shut up.Ã¢â¬â¢ Image credit: Elena Yakusheva / Shutterstock
Posted by Russ Burnett at 5:03 AM
Sunday, November 3, 2019
Strategic Analysis on Toyota - Assignment Example The paper tells that the history of Toyota can be traced back to humble beginnings in 1930 as a research initiative into gasoline-powered engines at Toyoda Automatic Loom Works, before the registration of Toyota Motor Corporation Ltd. in 1937. The companyÃ¢â¬â¢s timeline is characterised by major breakthroughs involving careful business partnerships with other players in the car industry and launch of activities into foreign markets. The first formal exports were to the USA in 1957. The company then entered with Hino Motors Ltd. in 1966 and Daihatsu Motor Co. in 1967, before launching the very successful Lexus brand in the USA. Production in the UK began in 1992, and the company saw the launch of the worldÃ¢â¬â¢s first mass produced hybrid car, the Prius. Production in France began in 2001, with Toyota entering Formula 1 in 2002. Recent highlights include the introduction of the Lexus in Japan in 2005 and establishment of a strategic direction for the firm towards industry leader ship into the future. Toyota has grown into a giant global car maker, surviving a decade of poor performance by the industry to continually post profits and growth nearly all the time. In 2010, the company was ranked first in terms of units moved (8,557,351) and thus market share (11%). The latest figures however indicate that the company has fallen into third place behind GM and Volkswagen especially following the recent devastating earthquake in Japan. (Business Week 2011). Company Purpose Through analysis of ToyotaÃ¢â¬â¢s vision, mission, objectives and company principles it is possible to gain important insight on ToyotaÃ¢â¬â¢s current position in the global market and the strategic direction the company is taking. The companyÃ¢â¬â¢s global vision is to Ã¢â¬Å"lead the way to the future of mobility, enriching lives around the world with the safest and most responsible way of moving peopleÃ¢â¬ (Toyota-global.com 2011). The company bases this vision on commitment to quali ty, high innovativeness and respect for the earth. From the companyÃ¢â¬â¢s vision, it is clear that Toyota seeks to be the industry leader way into the future. The companyÃ¢â¬â¢s mission statement is Ã¢â¬Å"To sustain profitable growth by providing the best possible customer experience and dealer supportÃ¢â¬ (Toyota-global.com 2011). The mission and vision statements reveal that the companyÃ¢â¬â¢s current and future are pegged on sustainability, quality and customer satisfaction. The management at Toyota has generated a set of principles that have brought the company the success it now enjoys, and still look to work with these principles into the future. These guiding principles involve honouring every nations law in order to be a good global corporate citizen, respecting customs and cultures of the different peoples around the globe, production of cleans and safe products, production of outstanding products through innovative technology, fostering individual creativity and teamwork through an appropriately enabling corporate culture, harmonious growth
Posted by Russ Burnett at 9:49 PM
Friday, November 1, 2019
Effect of war on the African - Essay Example The negative effect of war is less on Sudan than on other countries - The country of Sudan was inhabited by the Muslim about fifty percent in the north and forty percent by the Christians in the South of the Sudan and a little part was indigenous tribal groups. They were forced to accept the religion of Islamic and when they resisted it they were harassed and food was used as weapon in doing so.The Arabic people staying in the north Sudan are defining terms and conditions for national identity on the basis of Islamic culture and norms. The non-Muslims or the African tribals who are converted into Christianity were not given posts in the constitution. And thus the civil war that broke out during the formation of the government is still continuing till now. Many Christians, as many as five million migrated to Chad and other countries of Africa to escape the forced Islamic culture and those who didn't migrate were made slaves, raped, killed and their houses were burnt by the Muslim terr orist militia.The statistics say about half a million were killed which is less when compared to other war affected countries like Uganda, Somalia and Ethiopia. These terrorists come on the horses with weapons and raid the centers, throw bombs in public areas, devastating and disastrous civil war of the world. But whatever loss has occured, it occured only to Christians and Muslims were safe in the northern Sudan.Also it was found that south Sudan has huge resources of oil reserves for which there was great demand and that can be the main reason for which the area was not destroyed and instead people were made to ran away and leave the country for those who desired those oil reserves.
Posted by Russ Burnett at 3:25 PM